Today's Mission: Research ways to come up with content ideas.
While the idea of coming up with new content can seem overwhelming, it can actually be quite simple. Start with knowing your audience and then learn to think just a little outside the box. Before you know it, you'll be overflowing with great content ideas.
Here are a few ways to get started:
Listen to Your Patients
Listening to your patients is the simplest way of all to come up with great content ideas. Approach each conversation as a chance to learn about different content ideas. You'll soon find you have lots to write about.
Listen to the questions your patients are asking, the experiences they're having. And most of all, the problems they're trying to overcome. Take note of what's on their minds, and before long you'll know what to content to create.
Attend Live Events
We talked a bit about attending live events as a means to find your audience. But attending events can also give you great ideas for what sort of content you should be creating.
You can join both industry events with your colleagues and events your patients go to. By keeping an ear open at both types, you'll pick up lots of hints on what your audience is looking for. The more you listen, the more ideas you'll find.
While live events may be scarce these days due to COVID, there are lots of online events you can sign up for; and don't forget to take notes!
Host a Webinar or Facebook Live Event
Ever thought about hosting a Q & A event for your patients? You can hone in on a specific medication, condition or both and take questions. There's no better way to understand what your patients are struggling with.
And, after the event you can turn each question into even more content; blog posts, eBooks. Even front shop product bundles. These events are perfect for find out what your patients want to know. And, for generating endless content.
Not sure how to host a webinar or an event on Facebook Live? No problem; we're covering Facebook Live in April, so stay tuned. And in May, we'll be talking about how to host a webinar.
I'll let you know when they're released!
Read Magazines and Blogs
Subscribe to magazines and blogs that your patients like. Take note of the topics they cover and how they relate to your patients. As you read through, take notes on ideas that come to you as you think about your patient base.
Likewise, subscribing to industry magazines and journals can also be helpful. As you read though, you'll get interesting perspectives from your colleagues on what their patients want. I bet by the end you'll have lots of great ideas!
This is another topic we covered when we talked about finding your audience online. Facebook groups are a great way to find topics that are of interest to your patients.
A word of caution: it's best not to join and start asking lots of questions. Just sit back and watch what people are asking. If you decide to contribute to the answers, make sure you have permission. And most of all, make sure you participate in a way that isn't pushing your business. Facebook groups are not a good place to spam your marketing.
Check out Quora
Quora is a great place to get ideas for content. You can search for different conditions or topics on Quora and sign up as an expert to answer questions. It's a wonderful way to get in touch with your audience online and it offers a wealth of content ideas.
Reddit is another site with great questions that can help generate content ideas.
There are so many ways out there to get ideas for content and have fun doing it!
Your mission for today is to do a little research. Check out some upcoming events online, take a look at Quora and Reddit and take a look at some Facebook groups. Once you're done that, explore any other places you think may be good for helping you generate some ideas for amazing content.
Wow! Tomorrow is the last day! See you back here for Day 30!